OK Go reinvent the music video once again in their collaboration with Chevrolet. In less than 2 days the video has hit over 4 million views thanks to the reputation OK Go have given themselves as creatives over musicians. This suits them just fine, as it seems they’ve created a new breed of band. They’re a one-stop-shop for brands like Chevy who get 4 expert musicians as well as creative directors in one multi coloured band. In return the band get the brand’s budget to play around with to create their latest music video…genius!
This latest video for “Needing/Getting” is a triumph for both band and brand, and if there are any cynics out there, have a read of this for the making of the video.
There must now be a queue of brands waving their chequebooks at OK Go, who no doubt have an even more ambitious project lined up for their next video shoot.
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